by Kathleen Bokrossy, RDH President, rdhu
The Blueprint to OralRisk™ AI Genetics Success!
Your dental practice has the potential to be groundbreaking and state-of-the-art, meeting the public’s desire for the best in dental care. Patients want to feel confident that they have made the best choice by selecting your practice.
To stay at the forefront of the industry, continual professional development is crucial. Attending conferences, exploring the exhibit floor, networking, discussing with colleagues, and reading professional journals are all essential practices to keep you informed and ahead of the curve.
Marketing is crucial for maintaining a successful dental practice. Given the 10-20% annual attrition rate, continually attracting new patients is essential. Additionally, many patients are unaware of the full range of services you offer. By effectively marketing these services, you ensure that patients are informed and ready to take advantage of them when needed. For example, if your practice uses lasers, promote the benefits through email communications, social media, brochures, and signs in your reception area. This proactive approach ensures that patients are familiar with all the advanced treatments available to them.
Let’s explore how OralRisk™ AI Genetics can enhance your practice using “The ‘8 Simple Secrets’ to Growing Your Practice” formula. This game-changing formula was created by my mentor, who is a world-renowned marketing expert, and can be applied to any business or practice, including specific services or products. I discovered this formula over a decade ago and implemented it into the dental space. I have been part of my mentor’s Mastermind Group for years, continually learning and collaborating. Implementing these strategies has significantly improved my business and the dental practices I’ve assisted.
Most practice owners view their practice as centered solely around appointments. However, there are three unique perspectives to consider: The “Before Experience,” the “During Experience,” and the “After Experience.” This framework is fundamental for a holistic approach. By thinking of your practice in these three distinct divisions, you can enhance the overall patient experience.
The “Before Experience” focuses on attracting patients to your practice. This involves understanding your patient profile and compelling individuals to engage with what you offer. It’s about identifying, educating, and motivating potential patients to become part of your practice and utilize your services. Additionally, it can serve as a strategy to reengage patients who haven’t visited in a while.
The “During Experience” encompasses every interaction a patient has with your practice, starting from the first phone call or their experience on your website when filling out a contact form. It also includes their visit – from the moment they walk through your doors to when they leave after their appointment.
Many dental practices focus solely on their existing patient list and often take pride in saying, “Well, I don’t need to advertise. I don’t do any marketing.” This mindset overlooks the importance of continuously improving and marketing the patient experience.
The “After Experience” is a great way to stay connected after the appointment, yet most practices overlook it. Typically, they only contact patients when it’s time to remind them of their next appointment. The “After Experience,” however, is about nurturing and building lifetime relationships with those who already know, like, and trust you. By focusing on this, you encourage patients to keep returning and to see your practice as their ongoing dental care provider. Done correctly, this approach can also turn your patients into valuable referral sources.
Most practices concentrate on the “During Experience” and occasionally touch on the “Before Experience” by placing ads or attending local networking events. However, they rarely focus on the “After Experience.”
The real magic happens when you successfully implement all parts of the marketing formula, encompassing the “Before, During, and After Experiences.”
This is the broad picture of this magical formula that I am excited to share with you!
For many years, my business had 1,700 to 2,500 members. We specialize in professional development for dental hygienists. While we lost some members due to retirement or occasional use for Quality Assurance (which we don’t recommend), we gained others through word of mouth and advertising in journals. However, after implementing these strategies at rdhu, our membership grew from 2,500 to 7,500 in one year. We continue to grow, with approximately 20,000 members, despite losing some members due to life circumstances. We are always looking to add new members while ensuring a World Class Experience for our existing ones. We deeply appreciate our members and strive to deliver exceptional service at every step. This commitment to excellence has made us the largest Professional Development company in Canada.
Using OralRisk™ AI Genetics as your ticket for growth, you are poised to provide a revolutionary test that can transform someone’s life and your practice. This remarkable service offers an unprecedented opportunity to your patients. Let’s seize the future and help rewrite someone’s history!
The “8 Simple Secrets” to Growing Your Practice Through OralRisk™ AI Genetics.
What is OralRisk™ AI Genetics?
OralRisk™ AI Genetics offers a straightforward buccal or gingival swab test to determine if your patients (and loved ones!) are predisposed to dental caries and periodontal disease. This test indicates whether they are at low or high risk for these conditions.
How it works:
- Take a buccal or gingival swab
- Send the test to Mount Sinai in the envelope provided
- Results are uploaded to a private personal portal for your patient
- The dental practice will receive the results as well
What Can You Do with This Information?
This test provides objective, third-party validation that empowers your patients to take preventive steps against dental diseases.
Possible Actions:
- Nutritional Guidance: Help patients improve their diet to prevent dental issues.
- Fluoride Varnish: Apply fluoride varnish at every hygiene appointment. (Did you know only approximately 20% of dental hygienists use fluoride varnish? We are in the field of prevention; let’s maximize this service.)
- Sealants: Ensure patients receive necessary sealants.
- Regular Hygiene Appointments: Recommend 3–4-month hygiene therapy appointments to maintain preventive care.
Armed with this knowledge, you can significantly improve your patients’ oral health and contribute to the growth of your practice. Healthy Patient = Healthy Practice
The Before Experience: Secrets #1 – #3
Secret #1: Selecting the Patient Profile Type
Who would the ideal patient profile for OralRisk™ AI Genetic Testing? Let’s create a list of some possibilities!
- High Risk of Dental Issues: Patients with a family history of dental caries or periodontal disease.
- Preventive Care Enthusiasts: Those who are proactive about their health and interested in preventive care measures.
- Patients with Frequent Dental Problems: Individuals who have recurrent issues with cavities or gum disease despite regular dental care. Let’s help them put their mind at ease and discover if they are predisposed to dental disease.
- New Patients: Providing a comprehensive initial assessment to tailor their dental care plan.
- Patients with Compromised Immune Systems: Individuals with conditions like Diabetes, Obesity, or Autoimmune Diseases that could exacerbate dental issues and vice versa.
- Patients with a Family History of Systemic Disease: Individuals who have a family history of systemic diseases such as Alzheimer’s, Diabetes, Heart Disease, and more, would benefit from the test due to the well-known oral-systemic connection.
- Parents Concerned About Their Children’s Dental Health: Offering early intervention for children who might be genetically predisposed to dental problems.
- Patients Planning Major Dental Work: Those preparing for extensive dental procedures or orthodontic work, ensuring optimal long-term outcomes.
- Patients Interested in Holistic Health: Individuals looking to integrate their dental health with overall wellness plans.
- Regular Dental Hygiene Patients: Encouraging those who visit for regular hygiene appointments to take the next step in personalized care.
- Patients in High-Stress Jobs: Stress can impact oral health, making preventive measures even more critical.
- Lifestyle Choices (i.e. smoking, vaping, alcohol, diet): Individuals who smoke, vape, or consume alcohol regularly are at a higher risk for dental caries and periodontal disease due to the negative impacts these habits have on oral health.
By focusing on these patient profiles, you can ensure that those who will benefit the most from OralRisk™ AI Genetic Testing are given the opportunity to improve their dental and overall health proactively.
Secret #2: Compelling the Patient to want to know more about OralRisk™ AI Genetic Testing
Create a Compelling Headline: This is where you craft a headline that will make your current and potential patients eager to learn more.
Here are some ideas for compelling headlines:
- Revolutionary testing to determine whether you are predisposed to cavities and gum disease! Click here to learn more.
- The future is here. Take an OralRisk™ AI Genetic Test to determine if you are predisposed to cavities or gum disease.
- 5 Things you can do to Prevent Cavities
- Do you have gum disease in your family? Get genetic testing for only $— to discover if you carry the gene and get on your prevention plan.
- Unlock the Secrets of Your Dental Health: Discover Your Genetic Risk Today!
- Prevent Dental Problems Before They Start: OralRisk™ AI Genetic Testing for Optimal Oral Health
- The Future of Dentistry is Here: Personalized Care with OralRisk™ AI Genetic Testing
- From Prediction to Prevention: How OralRisk™ AI Genetic Testing Can Revolutionize Dental Care
These headlines will capture attention, highlighting the innovation and benefits of AI Genetic Testing and position it as a must-have service.
Secret #3: Educate and Motivate Your Patients to Want to Learn More and Want the Test
In this section, you would provide an educational brochure or guide. Perhaps it is a series of a couple of emails. It is from the Compelling Headline that drove them to this section. Now is the time you educate them about OralRisk™ AI Genetic Testing and share all the things on why they would want to have this test.
Below is something you can do once they “opt in” for more information.
Welcome to Your Personalized Dental Health Journey!
Thank you for your interest in OralRisk™ AI Genetic Testing. You’ve taken the first step towards a healthier, brighter smile. In this section, we’ll provide you with everything you need to know about OralRisk™ AI Genetic Testing and why it’s a game-changer for your dental health.
What is OralRisk™ AI Genetic Testing?
OralRisk™ AI Genetic Testing is a revolutionary approach that uses a simple cheek or gum swab to determine your genetic predisposition to dental caries (cavities) and periodontal (gum) disease. This test helps identify whether you are at low or high risk, allowing for personalized preventive care.
Why Choose OralRisk™ AI Genetic Testing?
Early Detection: Identify potential dental issues before they become serious problems.
Personalized Care: Tailor your dental treatment plans based on your genetic profile.
Preventive Measures: Take proactive steps to maintain optimal oral health.
Peace of Mind: Gain insights into your dental health and reduce the risk of future complications.
How Does It Work?
Easy Sample Collection: A simple cheek or gum swab is taken in the comfort of your dental clinic.
Advanced Analysis: The sample is sent to Mount Sinai in Toronto, Ontario, for comprehensive genetic analysis.
Secure Results: Results are uploaded to a private personal portal accessible only by you and your dental professional.
What Happens Next?
With your genetic test results in hand, you and your dental professional can:
- Develop a Customized Prevention Plan: Focus on areas like nutrition, fluoride treatments, and more frequent hygiene appointments.
- Monitor and Adjust Treatments: Continuously optimize your care based on your genetic insights.
- Empower Your Health Decisions: Make informed choices about your dental care and overall well-being.
Real Impact for Real People
Hear from patients who have transformed their dental health through OralRisk™ AI Genetic Testing. [Share testimonials or case studies once you have them!]
Ready to Transform Your Dental Health?
Don’t wait to take control of your dental future. Schedule your OralRisk™ AI Genetic Testing appointment today and join the many who have already benefited from this cutting-edge technology.
The “During Experience”: Secrets #4 – #6
Secret #4: Make Them an Offer. Be the Easy Button!
Once you educate your patient (or potential patient), ask if they would like to come in for a test.
Example:
Ready to Transform Your Dental Health?
Don’t wait to take control of your dental future. Schedule your OralRisk™ AI Genetic Testing appointment today and join the many who have already benefited from this cutting-edge technology.
Click here to schedule your “OralRisk™ AI Genetic Testing” TODAY!
(Or Call 1-855——–)
If you are emailing this out to existing patients, a simple click here to book your appointment for OralRisk™ AI Genetic Testing would be a nice easy way for them to book an appointment. Or a click to the phone number.
Make sure your whole team is on board with this testing. When someone calls and requests to take the OralRisk™ AI Genetic Test, be sure your front team can answer questions and book their appointment.
Secret #5: Creating a Dream Come True Experience for New Patients
This is the actual appointment day. There is so much we can do on this day for every patient.
For this purpose, we are going to look at OralRisk™ AI Genetic Testing only.
For new patients, delivering a Dream Come True experience starts from their very first interaction with your practice. Here are some key points to ensure a seamless and welcoming experience:
Before the First Visit
Clear Directions: Share essential details like your practice’s location, parking options, and any nearby construction that might affect their journey. Suggest they leave a few minutes early if needed.
Information Sharing: Use the initial call to provide valuable information and set expectations. If you’re located in a mall, specify your exact location within the mall.
Upon Arrival
Pre-Test Confirmation: Confirm that the patient hasn’t had any food or drink for 30 minutes before the test.
Warm Welcome: Ensure a smiling receptionist is ready to greet them warmly. Remember, each patient should feel special and appreciated. We aren’t doing them a favour by being there; they are doing us a favour by choosing our practice.
Personal Touch: Smile, acknowledge their name, and make them feel welcome. If they brought forms, collect them efficiently; if not, have them ready to fill out.
Introduction to the Team: Let the patient know who will be seeing them for the test (and/or assessment if applicable) and provide a brochure with detailed information about the OralRisk™ AI Genetic Test.
By paying attention to these details, you can ensure that every new patient has a positive and memorable experience, setting the stage for a long-lasting relationship with your practice.
Make the OralRisk™ AI Genetic Testing Experience a Pleasant One
Ensure that each patient feels excited about the test and its potential benefits for their dental health.
Key Points to Emphasize:
Positive Experience: Create an environment where patients feel welcomed and comfortable.
Excitement About Results: Help them understand how this test can provide valuable insights into their dental health.
Long-Term Benefits: Explain how identifying their genetic risk can save them pain, time, and money in the future by allowing for a tailored treatment plan if they are identified as high risk.
By focusing on these aspects, you can make the OralRisk™ AI Genetic Testing experience not only pleasant but also empowering for your patients.
As a team, it’s crucial to determine how OralRisk™ AI Genetic Testing will be incorporated into your practice. Will it be offered as a standalone test for existing patients, or will it always include a comprehensive exam?
Here are some key points to consider:
Standalone Test:
- Flexible Option: Patients can come in solely for the genetic test. Depending on each situation and your regulatory considerations.
- Segway to Further Care: This approach can lead to additional treatments and services.
- Focused Testing: Ensure the visit is dedicated to the OralRisk™ AI Genetic Test to provide a seamless experience.
Comprehensive Exam:
- Thorough Assessment: Always include an exam to provide a complete evaluation of the patient’s dental health.
- Encourage Regular Visits: For patients who haven’t been in for a while, this can be a reminder and an opportunity to book their next appointment.
Maximize the Opportunity:
When patients come in for the test, use this as a chance to:
- Educate Them: Inform them about their genetic risk factors and the importance of regular dental care.
- Schedule Follow-Ups: Suggest a New Patient Exam or schedule their next routine check-up if they are overdue.
- Build Relationships: Use this touchpoint to strengthen patient relationships and encourage long-term care.
By deciding as a team how to approach OralRisk™ AI Genetic Testing, you can ensure that it not only enhances patient care but also supports the growth and efficiency of your practice. Create the Dream Come True Experience for you patients by providing a seamless experience.
Team Discussion Points for OralRisk™ AI Genetic Testing Implementation
To ensure the successful integration of OralRisk™ AI Genetic Testing into your practice, you need to address the following points as a team:
- Appointment Duration: Determine how long to book each patient in the chair for the test.
- Responsible Personnel:
- Decide who will administer the test
- Decide who will register the bar code
- Decide who (and have often) will mail in the sample(s)
- Scope of the Visit: Clarify if it will be just the test or if additional services will be included.
- Pricing: Set the price for the patient.
- Inclusion in Exams: Decide if the test will be part of the New Patient Exam.
- Patient Profile Types: Create a list of potential patient profile types who would benefit from the test and to whom you will recommend it.
- Orthodontic Patients: Consider recommending the test for ortho patients before starting treatment, and perhaps include it as part of their treatment plan.
- Billing Code: Establish the code for billing purposes.
- Insurance Coverage: Discuss how insurance may or may not cover the test but emphasize the long-term savings in time, pain, and money for the patient.
- Informational Material: Decide if you will send your patients home with any information about the test.
- Results Timeline: Clarify how long it takes to receive the results.
- Results Delivery: Explain how patients will receive their results. Will you email/call them once you are notified to confirm they are aware that the results are in?
- Follow-Up Consults: Decide if patients will come back for a consult to discuss the results.
- Pre-Appointment Instructions: Inform patients not to eat or drink anything 30 minutes before their appointment.
- Dedicated Treatment Room: Determine which treatment room will be utilized for patients coming in solely for genetic testing.
- Designate a Leader: Consider assigning one of your team members to lead this program. This leader will ensure the successful implementation of Genetic Testing, track and measure progress, and assist in overcoming any obstacles.
By addressing these points, you can ensure a smooth implementation process that benefits both your patients and your practice.
Think About It Like a Process
Incorporating OralRisk™ AI Genetic Testing into your practice should be viewed as a structured process. While it’s essential to systemize certain aspects of your practice to ensure efficiency and consistency, it’s equally important to always offer unique, personalized care to each individual patient.
Secret #6: Delivering an After Appointment Experience
Connecting with your patient following their appointment is crucial. Once you receive notice that the results are in, reach out to your patient to schedule a follow-up call or visit.
Key Steps for the After Appointment Experience:
- Follow-Up Communication: Promptly contact the patient to inform them that their results are ready and schedule a follow-up consultation.
- Share the Treatment Plan: During the follow-up, share the treatment plan tailored to their genetic results.
- Provide Take-Home Materials: Create a treatment plan template that can be customized for each patient, allowing them to take it home for reference.
By providing a thorough and personalized after-appointment experience, you can enhance patient satisfaction and ensure they feel supported throughout their dental health journey.
The “After Experience”: Secrets #7 & #8
Secret #7: Nurturing Life-Time Relationships
Staying connected with your patients between visits is crucial for building lasting relationships. Here’s how you can effectively nurture these connections:
Stay Connected:
- Email Newsletters: Regularly send out newsletters to keep patients informed about your services and provide educational content.
- Social Media Engagement: Use your social media channels to share updates, tips, and interact with your patients.
Educate and Inform:
- Service Updates: Inform patients about the various services you provide and any new offerings.
- Educational Content: Share valuable information to help patients maintain their oral health between visits.
Plan Your Communication:
- Touchpoint Calendar: Create a calendar outlining the topics you will focus on each month for your marketing efforts and patient communication. This helps ensure consistent and relevant engagement.
By following these steps, you can foster a sense of community and loyalty, ensuring your patients feel valued and informed year-round.
Secret #8: Orchestrate Referrals
Leverage the positive experiences of your existing patients who have undergone genetic testing to expand your practice. Here’s how:
Encourage Referrals:
- Reach Out: Connect with patients who have completed genetic testing at your practice.
- Provide Information Guides: Offer them an informative guide that they can share with friends and family, highlighting the benefits of genetic testing and how it can be done at your practice.
By doing so, you can organically grow your patient base through trusted recommendations.
Implementing “The ‘8 Simple Secrets’ to Growing Your Practice through OralRisk™ AI Genetic Testing” can transform both your patients’ health and your practice’s success. By integrating cutting-edge technology and personalized care, you can proactively address potential dental issues, enhance patient satisfaction, and foster long-term relationships.
Designating a dedicated leader, creating a dream come true experience, and effectively communicating the benefits of genetic testing are just a few steps that can set your practice apart. As you educate your patients and leverage the power of OralRisk™ AI Genetic Testing, you will not only improve their oral and overall health but also position your practice at the forefront of modern dentistry.
Embrace these secrets, and watch as your practice grows, your patients thrive, and your role as a healthcare provider becomes even more impactful. The future of dental care is here, and with OralRisk™ AI Genetic Testing, you’re ready to lead the way.
Visit www.rdhu.ca/OHAIG to receive more information, a free webinar, and worksheets for implementation.
About the Author
Kathleen is the president of rdhu, a Professional Development company, which provides team events, hands-on programs and online learning to help Transform the Dental Hygiene Experience for the clinician, the client/patient and the practice. rdhu.ca
Republished Oral Health Features | July 26, 2024 Issue